Where we started
When I moved to Philadelphia in the summer of 2000 for graduate school, I had no idea it would take me two years to find a Caribbean restaurant! This challenge led me to create a paper directory of Caribbean businesses called “Bluewaterpages.” While initially serving as a guide for those of Caribbean and non-Caribbean origin seeking Caribbean food and services, the directory also gave small businesses a bigger microphone to attract many more customers.
In 2004, the business directory grew from a print version to Bluewaterpages.com, an online directory and a mobile app. Both allow for a robust and interactive user experience, including directions to businesses, an online comments section, and the ability for business to upload themselves to the website and gain free exposure to the community. It also greatly expanded the audience from local to worldwide.
Fourteen years later, our goals have not changed:
We want to make it easy for anyone in the world to find Caribbean businesses;
We want to help improve Caribbean businesses by allowing customers to provide constructive feedback;
We want to ensure that every Caribbean business, especially the “Mom and Pop” businesses, have the capacity to advertise their services.
In 2002, we started with 5000 listings; today, we are approaching 700,000! Our website and mobile applications have been viewed and downloaded by tens of thousands of users. Despite these accomplishments, millions of Caribbean and non- Caribbean people still do not know about our services.
We are increasing awareness of our services by:
Advertising on social media and Google;
Engaging even more with our clients via blog postings and social media;
Improving the user experience by upgrading the search engine and advertising portal
Offering consulting services to Caribbean businesses interested in improving their customers’ experiences.
Bluewaterpages.com. We’re here to serve you!
Kissinger P Goldman DO, MBA
CEO, Bluewater Marketing & Consulting LLC